P DIDDY SHOCKS FANS WITH BANNED NSFW FRAGRANCE AD FEATURING GIRLFRIEND CASSIE

The rapper has unveiled a risqué ad for his new scent 3AM (Warning: Video NSFW)

Forget Kim Kardashian's raunchy photo shoots, Sean "Diddy" Combs has just outdone her.
Really outdone her.
The music mogul has made jaws drop around the globe after unveiling his incredibly raunchy ad for his most recent fragrance 3AM.
The one-minute clip, which features his 28-year-old girlfriend Cassie Ventura, makes Christian Grey look tame.

Sean ''Diddy'' Combs and Cassie in Steamy NSFW Perfume Ad

The uncensored version, which includes scenes of nudity and simulated sex, has been banned from TV.
According to Page Six, the star had to re-shoot the ad on several occasions in order for it to be suitable for Macy's where the fragrance will be unveiled.

Talking about the reaction to the video, he told Style.com: "I think if people hear about the video, they’re going to hear that it’s racy and provocative, but I also think they’re going to hear people say that it’s beautiful.

"That whole interaction has nothing to do with sex as much as it has to do with love. My concept is that love is the new sexy."

Sean ''Diddy'' Combs and Cassie in Steamy NSFW Perfume Ad

While speaking about the idea behind it, the 45-year-old explained: "The concept for the video represents one of the things that 3 a.m. is for me. It's a very one-on-one time. It's a time to have fun and push the envelope a little bit. It's definitely an hour where you would find yourself with a young lady.

Sean ''Diddy'' Combs and Cassie in Steamy NSFW Perfume Ad

"Anything can happen at 3 a.m., and in the video, you see a fantasy that's in my head of what happened that night."
He added: "No matter what the fragrance is called, that's my objective. And I want a lot of people to get laid to it!"